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Two more months until Toronto’s  Ripley’s Aquarium of Canada opens its doors. No exact opening date has been posted on its website yet, but that’s coming soon!

In the meanwhile, what would you like to see at the aquarium?

What would you like to see in this blog? Should I include home aquariums? Do you have a picture or home video of yours that you would like to post? What is your favourite fish? Does it have a name you gave it?

Give us your ideas and thoughts! Click on the reply button on the top left above this blog. Look forward to hearing from you!Screen Shot 2013-07-24 at 4.11.22 PM













I’ve been thinking about the soon to be opened Ripley’s Aquarium of Canada and its marketing meetings during the course of its development. Like most aquariums they would have revolved around visitor approval ratings. Even though public aquariums are popping up all across the world at an impressive rate, and that some aquariums have reduced their visitor admission fees because of higher than expected attendance levels, it’s fair to say that most aquariums will undergo an element of disapproval and concern from special interest groups and even possibly members of the general public at large.

No doubt the subject of sharks comes up in these meetings. I can imagine everyone sitting around the board table discussing the absolute necessity for shark exhibits if for no reason, and there are some good reasons, other than to simply draw in the crowds in order to secure its necessary admission levels to guarantee its own survival.

Ironically, this thought brings me straight away across the country to an exhibit at the Vancouver Aquarium where the famous YouTube video of the two otters was recorded by a mom with her family. If you haven’t seen it yet, take a look at it here and even if you have already seen it, take another look, it’s captivating. This video has been viewed on YouTube more than 19 million times and holds the record for being one of the highest viewed ever. Now that’s what I call an attendance grabber.

What can we learn from this?  An experienced marketing friend said it boils down to being furry or fierce when it comes to public attractions. Maybe a bit of both? What are your thoughts on exhibiting sharks in public aquariums? What do you like best a tunnel or a big big, big tank. What about the otters?




Like so many other people, both young and old alike, I’ve been following the planning of the Ripley’s Aquarium of Canada for ten years. It was designed by B+H Architects  , and is poised at the bottom of the CN Tower. It has taken PLC Construction Canada Inc. two years to build the aquarium and it will soon be opened to the public.

There are so many captivating stories and interesting activities involved in the opening of a major public aquarium that this makes it a great time to blog about it. In the past I’ve been involved in the formal opening of two major public facilities in Toronto, the ROM and the CN Tower, and I recall the excitement and drama surrounding them.

It is an exciting time for Toronto. The aquarium has the potential to distract from the mammoth public image fiasco facing Toronto courtesy of our Mayor Ford.